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Jeff Poon

DEVELOP

EMPATHY

UNDERSTAND

CONTEXT

BUILD

FORESIGHT

ENVISION

POSSIBILITIES

ESTABLISH

DIRECTION

EMPATHIZE with users and customers 

UNDERSTAND realities + situations 

ENVISION future trends + scenarios

EXPERIMENT with new possibilities

CO-CREATE winning formula

ALIGN directions + action plans

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Automotive

7 years, 8 car programs - Design Strategy @ Ford

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In China, For China

Development

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Progressive Energy

in Strength

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Ford - Edge-L

(CDX706)

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Ford - Edge

(CDX706)

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Ford - Explorer CN

(U625 ICA)

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Ford - Equator

(CDX 756 

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Next-Gen
Interior Experience

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Next-Gen

HMI Strategy

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More Emphasis

on Passengers

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New Interaction

Elements

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More Amenities
for Enjoyment

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2+2+3 Layout

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Transportation

7 years, 8 car programs - Design Strategy @ Ford

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Slide17D.jpg
Slide17F.jpg
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In China, For China

Development

1245391.jpg

Progressive Energy

in Strength

Slide17J_edited.jpg

Ford - Edge-L

(CDX706)

Slide17G.jpg

Ford - Edge

(CDX706)

Picture5_edited.jpg

Ford - Explorer CN

(U625 ICA)

slide18D_edited.jpg

Ford - Equator

(CDX 756 

Slide17.JPG

Next-Gen
Interior Experience

Slide17D.jpg

Next-Gen

HMI Strategy

Slide17E.jpg

More Emphasis

on Passengers

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New Interaction

Elements

Slide17F.jpg

More Amenities
for Enjoyment

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2+2+3 Layout

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New Brand,

New Visual Language

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

Products

Lead Human-Centered Innovation Projects as a Consultant

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Products

Lead Human-Centered Innovation Projects for Clients

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New Brand,

New Visual Language

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

BOSCH_SKIL__bigshot.jpg

Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

UX . Service

Envision Tomorrow's Holistic User Experience

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UX . Service

Envision Holistic Experience + Design Interactions

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

Brand

Establish Directions, Build Images, Generate Resonance

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Brand

Establish Directions, Build Image, Create Resonance

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

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Expertise

Shaping Innovations, Strategically

Shaping Innovations, Strategically

Transportation

Product

UX . Service

Brand

Hello!

Nice to meet you (virtually!)

Thank you so much for visiting my web portfolio.

I am an strategist and creative designer, 

with a background in Human-Computer Interaction,
Industrial Design and Mechanical Engineering.

Please scroll down further to learn about

my experienceexpertise.

Experience

16 Years in Innovation

From conception to go-to-market

Operate in Multiple Markets / Cultures

North America, China, Europe/UK

Lead Multi-Disciplinary Creative Development

Design . User Experience (UX) . Engineering  . 

Marketing . Program Management

Facilitate Collaboration Inside and Out

In-house staff . Agency/Independent consultant

Clients . Employers

  • Build empathy + situational awareness

    People

    Interviews, focus group, diary study

    Context

    Ethnographic research, contextual observation, tag-along study

    Trend

    PESTLE analysis, Design trend study

    Market

    Competitor benchmarking, sales trend analysis

  • Explore + visualize the possibilities

    Scenarios

    Alternative futures; storyboards, design fiction

    Opportunities

    Identify unsatisfied needs / trend implications

    Ideas

    Speculative design

    Case Building

    Business model hypothesis, value proposition, impact analysis

  • Define directions & winning game plan 

    Brand

    Positioning and differentiation, Vision & mission statement, value/identity 

    Portfolio / Cycle Plan

    Cross-product line planning, update, mapping, maintenance

    Product 

    Concept / value proposition definition, emotive strategy

    Technology

    Content scouting and selection

    Service

    User journey, service blueprint, workflow optimization

  • Develop human-centric products

    Co-creation

    Co-creation workshop, design sprints, Usability Testing

    Industrial Design

    Sketching, rendering, 3ds max, Rhinoceros, SolidWorks, AutoCAD

    Graphic / Illustration

    Adobe Photoshop, Illustrator, InDesign;  Microsoft PowerPoint 

    UI/UX

    FIGMA, Adobe XD, Optimal Workshop, WiX Studio

    Prototyping

    Paper prototypes, foam modeling, role-play, 3D printing

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Endorsement

Jeff is extremely talented - merging creative thinking with advanced business strategies. From data analysis to future scenarios hypothesis - he’s a core resource for a strategic design team. Working with him has been an absolute pleasure. His attitude to work has always been proactive and positive, and he’s a strong team player.

Andrea Rosati, Head of Strategic Design

Lotus Tech Creative Centre

"Jeff is a passionate and creative individual who can energize the team. No matter what projects were assigned to him, he consistently strived for excellence. He displayed leadership ability along with an innovative mindset, and he exceeded expectations in his role at CBi China Bridge.

Gump Huang, VP Insight & Innovation Studio

CBi China Bridge

Jeff is a man of great passion. He possesses deep technical knowledge & understanding of the products that fill our everyday lives, while also building an inspiring vision for and curiosity about how such products may evolve for better use to us in the future... As a project lead, Jeff was methodical, careful, and thorough. His effective management, planning of tasks, and communication allowed the entire team to work stress-free and collaboratively.."

Scott Lenkowsky, Senior Industrial Designer

International

Jeff works hard to make things happen. He makes what seems impossible happen, which brings new opportunities. He challenges status quo & embraces uncertainty. He is always the good one to ask questions because he's always ready to help & be able to help.

Junyi Zhu (Annie), Senior Design Lead

IDEO Shanghai

Creative Partners

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