Jeff Poon
TABULA PUBLISHERS
DEVELOP
EMPATHY
UNDERSTAND
CONTEXT
BUILD
FORESIGHT
ENVISION
POSSIBILITIES
ESTABLISH
DIRECTION
EMPATHIZE with users and customers
UNDERSTAND realities + situations
ENVISION future trends + scenarios
EXPERIMENT with new possibilities
CO-CREATE winning formula
ALIGN directions + action plans

Automotive
7 years, 8 car programs - Design Strategy @ Ford





In China, For China
Development

Progressive Energy
in Strength

Ford - Edge-L
(CDX706)

Ford - Edge
(CDX706)

Ford - Explorer CN
(U625 ICA)

Ford - Equator
(CDX 756

Next-Gen
Interior Experience

Next-Gen
HMI Strategy

More Emphasis
on Passengers

New Interaction
Elements

More Amenities
for Enjoyment

2+2+3 Layout

Transportation
7 years, 8 car programs - Design Strategy @ Ford





In China, For China
Development

Progressive Energy
in Strength

Ford - Edge-L
(CDX706)

Ford - Edge
(CDX706)

Ford - Explorer CN
(U625 ICA)

Ford - Equator
(CDX 756

Next-Gen
Interior Experience

Next-Gen
HMI Strategy

More Emphasis
on Passengers

New Interaction
Elements

More Amenities
for Enjoyment

2+2+3 Layout


New Brand,
New Visual Language

Expertise

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Products
Lead Human-Centered Innovation Projects as a Consultant

Products
Lead Human-Centered Innovation Projects for Clients

New Brand,
New Visual Language

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UX . Service
Envision Tomorrow's Holistic User Experience

UX . Service
Envision Holistic Experience + Design Interactions


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Expertise
Brand
Establish Directions, Build Images, Generate Resonance

Brand
Establish Directions, Build Image, Create Resonance

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Shaping Innovations, Strategically
Shaping Innovations, Strategically
Transportation
Product
UX . Service
Brand
Experience
16 Years in Innovation
From conception to go-to-market
Operate in Multiple Markets / Cultures
North America, China, Europe/UK
Lead Multi-Disciplinary Creative Development
Design . User Experience (UX) . Engineering .
Marketing . Program Management
Facilitate Collaboration Inside and Out
In-house staff . Agency/Independent consultant
Clients . Employers
Build empathy + situational awareness
People
Interviews, focus group, diary study
Context
Ethnographic research, contextual observation, tag-along study
Trend
PESTLE analysis, Design trend study
Market
Competitor benchmarking, sales trend analysis
Explore + visualize the possibilities
Scenarios
Alternative futures; storyboards, design fiction
Opportunities
Identify unsatisfied needs / trend implications
Ideas
Speculative design
Case Building
Business model hypothesis, value proposition, impact analysis
Define directions & winning game plan
Brand
Positioning and differentiation, Vision & mission statement, value/identity
Portfolio / Cycle Plan
Cross-product line planning, update, mapping, maintenance
Product
Concept / value proposition definition, emotive strategy
Technology
Content scouting and selection
Service
User journey, service blueprint, workflow optimization
Develop human-centric products
Co-creation
Co-creation workshop, design sprints, Usability Testing
Industrial Design
Sketching, rendering, 3ds max, Rhinoceros, SolidWorks, AutoCAD
Graphic / Illustration
Adobe Photoshop, Illustrator, InDesign; Microsoft PowerPoint
UI/UX
FIGMA, Adobe XD, Optimal Workshop, WiX Studio
Prototyping
Paper prototypes, foam modeling, role-play, 3D printing

Endorsement
Jeff is extremely talented - merging creative thinking with advanced business strategies. From data analysis to future scenarios hypothesis - he’s a core resource for a strategic design team. Working with him has been an absolute pleasure. His attitude to work has always been proactive and positive, and he’s a strong team player.
Andrea Rosati, Head of Strategic Design
Lotus Tech Creative Centre
"Jeff is a passionate and creative individual who can energize the team. No matter what projects were assigned to him, he consistently strived for excellence. He displayed leadership ability along with an innovative mindset, and he exceeded expectations in his role at CBi China Bridge.
Gump Huang, VP Insight & Innovation Studio
CBi China Bridge
Jeff is a man of great passion. He possesses deep technical knowledge & understanding of the products that fill our everyday lives, while also building an inspiring vision for and curiosity about how such products may evolve for better use to us in the future... As a project lead, Jeff was methodical, careful, and thorough. His effective management, planning of tasks, and communication allowed the entire team to work stress-free and collaboratively.."
Scott Lenkowsky, Senior Industrial Designer
International
Jeff works hard to make things happen. He makes what seems impossible happen, which brings new opportunities. He challenges status quo & embraces uncertainty. He is always the good one to ask questions because he's always ready to help & be able to help.
Junyi Zhu (Annie), Senior Design Lead
IDEO Shanghai
Creative Partners
